PRODUCT AND MARKETING ARE INDISPENSABLE TO EACH OTHER

MARKETING WORK IS

 NEVER DONE ALONE 

SALES

PRODUCT DEVELOPMENT

MARKETING

CUSTOMER SUCCESS

One industry, many domains

With nearly 10 years in software sales, social media, content, and product marketing roles in tech companies from different domains, I have strived to bring products to market, promote it, and sell it to a customer. My process begins with developing a deep understanding of the product’s target audience and crafting the narrative to develop a suitable positioning and compelling messaging to boost revenue and demand for the product.

Building out content, enabling sales, delighting customers

In the process of creating top of the funnel content, thought leadership, product sheets, and case studies, all the way down to analyst pitch decks and high-impact presentations, I am constantly refining the messaging and positioning for software products.

There is no waterfall, only agile

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• Customer Focus: According to Forbes and CMG, 80% of CMOs said that Agile helped them deliver a better product that is more relevant to their end-user.

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• Productivity: 87% of Agile CMOs have found their teams to be more productive following the transition to Agile marketing. (Forbes)

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• Efficiency and Flexibility: 36% of Agile marketing teams can release things faster, and 53% can change gears quickly when feedback demands it.

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• Morale: According to a recent survey, Agile contributes to greater work satisfaction. 63% of marketers who practiced Agile were very satisfied with their work versus only 26% in those who do not use Agile methods.

Source

Because the benefits – to both customers and your own marketing team – are huge.

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FUN

FACTS

10+

HAPPY 

PRODUCTS

MARKETED

5+

WEBSITES LAUNCHED

200+

MARKETING

COLLATERALS CREATED

1000+

CUPS OF TEA LATTE CONSUMED