PRODUCT AND MARKETING ARE INDISPENSABLE TO EACH OTHER
MARKETING WORK IS
NEVER DONE ALONE
I’m a product marketer, marketing strategist, and private consultant on a mission to enable businesses to go beyond – beyond comfort zones, borders, limits, and expectations.
One industry, many domains
With nearly 10 years in software sales, social media, content, and product marketing roles in tech companies from different domains, I have strived to bring products to market, promote it, and sell it to a customer. My process begins with developing a deep understanding of the product’s target audience and crafting the narrative to develop a suitable positioning and compelling messaging to boost revenue and demand for the product.
Building out content, enabling sales, delighting customers
In the process of creating top of the funnel content, thought leadership, product sheets, and case studies, all the way down to analyst pitch decks and high-impact presentations, I am constantly refining the messaging and positioning for software products.
There is no waterfall, only agile
Customer Focus: According to Forbes and CMG, 80% of CMOs said that Agile helped them deliver a better product that is more relevant to their end-user.
Productivity: 87% of Agile CMOs have found their teams to be more productive following the transition to Agile marketing. (Forbes)
Efficiency and Flexibility: 36% of Agile marketing teams can release things faster, and 53% can change gears quickly when feedback demands it.
Morale: According to a recent survey, Agile contributes to greater work satisfaction. 63% of marketers who practiced Agile were very satisfied with their work versus only 26% in those who do not use Agile methods.
Because the benefits – to both customers and your own marketing team – are huge.
CUPS OF TEA LATTE CONSUMED